Objectives

After participating in this educational activity, attendees should be able to:

1| Discuss the I's of Transformational Leadership
2| Discuss the Transformational Leadership self-assessment and interpret your leadership profile
3| Identify personal leadership strengths and priority areas for development
4| Evaluate LinkedIn profile against established best practices for healthcare leaders and identify opportunities for enhancement.
5| Identify effective strategies for sharing professional achievements, departmental accomplishments, and organizational initiatives while maintaining professionalism and patient privacy. 
6| Apply Baystate Health's social media guidelines and general social media best practices when engaging on LinkedIn and other professional platforms. 

Presenter(s): 
Raquel Belforti, DO, MS
Interim Chief Academic Officer, Baystate Health
Associate Dean of Education, UMass Chan Medical School-Baystate

Kelly Scianna
Social Media Specialist, Baystate Health & Health New England

Heather Duggan
Manager of External Communications, Baystate Health & Health New England